Brand heritage and identity are cornerstones of success for luxury brands that aim to maintain their position as industry leaders while appealing to future generations – something Burberry has managed to accomplish through many efforts that contributed to their sustained success.
Timeless Elegance and Iconic Style: The World of Burberry Burberry’s heritage and history have helped build its international standing. Thomas Burberry first invented gabardine fabric – lightweight yet waterproof yet breathable – as the basis of their business in 1879. Fashion forward influencers soon took notice, adopting its use, making the Burberry coat an icon.
Beginning with clothing and accessories that incorporated this innovative material, the company eventually expanded into an international fashion house producing clothing, cosmetics, leather goods and accessories – including ready-to-wear clothing for women, men, children as well as beauty products and bags – sold across 34 countries. Prorsum is also offered online as an exclusive label which features modern designs aimed at reaching more people who may not always have access to purchase traditional pieces from them.
Riccardo Tisci has played an instrumental role in shaping a unique vision for the brand that both stays true to its roots while looking toward the future with optimism. This strategic approach has ensured continued success as they look ahead at competing brands.
Fashion and Cultural Influences
Tisci has instilled his vision of modern British style into the brand, drawing much praise from both media outlets and consumers alike resulting in record sales for the company and an increase in social media followers and engagement.
Sustainability and Social Responsibility
While other fashion houses have struggled with their commitment to sustainable practices, Burberry has taken an outstanding lead here. Their campaigns demonstrate their dedication to protecting the environment. Furthermore, Burberry has pledged to become climate positive by 2040.
This ambitious goal for the brand, but they are making great strides towards it with help from their dedicated team. They pledge to reduce their carbon footprint and source all materials sustainably.
Burberry will certainly remain one of the leading fashion houses while staying true to its sustainability goals. They must continue adapting their collections and marketing strategies in order to keep up with an ever-evolving fashion industry landscape.